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The ECPA welcomes Michelle O’Neill as Officer. The ECPA is delighted to announce that Michelle O’Neill is joining the organisation as an Officer. Michelle O’Neill joined Apple in November 2021 to lead European Union Government Affairs. Prior to joining Apple Michelle was at Mars, incorporated in the roles of Global Vice President Corporate Affairs for

Digital transformation Instinctif Partners hosted an ECPA Insights with Mark Thorpe, Head of Thought Leadership, on “The digitalisation of everyday life: lessons for public affairs”.To view the recording: https://fileshare.instinctif.com/dl/O4uSMQrPKj.

The ECPA was selected as one of the two Brussels’ leading training organisations for public affairs practitioners by BestinBrussels.eu 2022 report.  To find out more: https://www.bestinbrussels.eu/best_trainers/european-centre-for-public-affairs-ecpa. << BACK TO NEWS

Evaluating Advocacy: Challenges, Methodologies and Solutions Increasingly, organisations are using advocacy to bring about policy and practice change in a wide variety of areas, from public health to the environment. However, there are specific challenges in being able to evaluate the contribution of advocacy. On 4 March 2021, Dr. Glenn O’Neil, founder of evaluation consultancy Owl

Justin Greenwood, Visiting Professor at the College of Europe, made a presentation on 15 October 2020 during an ECPA Insights on Access and Influence at EU level: a comparison between NGOs and Corporates. This event drew a distinction between ‘influence,’ ‘success’, and ‘access’ to political institutions, and appraised the strengths and weaknesses of business organisations

ECPA and Leidar launch “Public Affairs Effectiveness Campaign Survey” Through our collaboration with Leidar as an ECPA “Knowledge Partner”, we invite you to complete our short survey aimed at assessing the effectiveness of advocacy/public affairs campaigning as part of your organisation’s EU public affairs strategy. Individual results will remain confidential. Focused on Trade Associations and Corporations, the

Survey results of EU Trade Associations Main Advocacy Challenges On the occasion of an ECPA Insights, Dr. Lukasz Bochenek, Managing Director at Leidar https://www.leidar.com, a communications and public affairs consulting firm, presented the results of a survey carried out with 50 European and international trade associations headquartered in Brussels, including large and well-resourced organisations, as

New ECPA Officer The ECPA is delighted to announce the nomination of Renatte Georgescu, Head of Corporate & Regional Government Affairs at GSK, as a new ECPA Officer. Renatte brings a wealth of experience in EU Public Affairs, having worked at the Unilever Brussels office as Deputy Head and through her involvement with the Society