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Survey on the importance of media for EU public affairs practitioners

The ECPA published today the results of its survey on the perceived importance of EU media in relation to intelligence gathering and influencing policy-making. The survey was carried out in November and December 2015 amongst senior public affairs professionals representing companies and trade associations.

Highlights of this survey include:

When asked which media outlets are very useful sources of information, public affairs practitioners rank their top sources as follows:

When asked which are the most powerful media to influence EU policy-making, public affairs practitioners rank their top outlets as follows:

Finally, the tactics most often used by public affairs professionals to interact with media include:

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